In 1996, Fleer went wild with inserts for their Ultra offering.  Among the rarest is the 1996 Ultra Home Run Kings Gold Medallion.  Yes, Fleer didn't think inserts were enough - they had to do parallels of the inserts that were quite literally 10x harder to pull! Collectors were treated to a number of inserts, but a standout would be the wood parallel: Home Run Kings. Seeded 1 every 75 packs, the gold medallion could be found 1 every 750 packs.  A little detail that probably didn't seem like a big deal at the time has become a huge deal